Digital Mobile MarketingPlatform- FlexAds

1. Mobile Marketing: 

This platform has been developed to help aggregate advertisers, publishers, ad agencies and end-customers together to deliver advertisement via mobile inventory such as SMS, wap-sites, games, applications and other mobile contents.

Flexads is Centech’s ad network initiative with the following features:

•Technology edge: Demand Side Platform (DSP) mobile ad network in Vietnam.

•Support various types of ads: display, SMS, USSD, IVR, RBT...

•User behavior-based targeting (digital users and subscription users at the same moment)

•Location - geo fencing technology and intelligent

•Data-mining capability and mapping to deep understanding all kinds of insight - buying stage

Centech’s carrier-class mobile marketingplatform works as a one-stop total solution for any demands for mobile advertisement from MNO, ad agencies and advertisers with powerful mobile marketing tools. The platform provides you with:

o WAP based mobile ads

o In-app/in-game mobile ads;

o Mobile ads of all kinds with LBS (Location-based service);

o Centralized management system for all mobile ads services; 

o High system capacity for implementing large-scale advertising campaigns;

o Professional reporting systems with powerful tools for user-specific needs for statistics and data mining.

CEN Ads Platform

o Campaign Management;

o Pricing & Volume;

o Targeting/Matching;

o Inventory Planning;

o Monitoring;

o Statistical Reporting;

o User Profile Database;

o LBS enabled;

o Managed Services.

Channels

o SMS/MMS;

o Mobile Portal;

o Installed Game;

o Application;

o Start-up/Exit/Idle Screens.

Targets

o Targeted User Groups;

o OS: Android, iOS, Symbian, Blackberry, Windows M, Feature phones;

o Gender, age;

o Location;

o Behavior…

Partners

o Operators;

o Brands;

o Agencies;

o Advertising Partners.

Main benefits:

o Creating and driving new revenue stream with huge ROI for Advertiser and Agency;

o Supporting all current adverting channels such as SMS, MMS, WAP, mobile web banners, rich media, games, mobile applications to create revenue from advertising;

o Reaching mobile audience in a targeted way with powerful mobile targeting capabilities;

o Diversifying business model in advertising from only premium ( pay-per-download, click-and-buy) to freemium (with in app purchase and full-version upgradable with ads), or free content (totally free contents with ads), or mixed.

2. Proximity Marketing:

Proximity-marketing solution for mobile based on Bluetooth technology:

Supports advertising campaign for selective areas (buildings, supermarkets, stadiums and so on) by pushing digital contents of ads (leaflets , recreation information, coupon, gift token and so on) to wireless devices (cell phone, tablet,laptop, etc) via Bluetooth.