Objective:
Brand Awareness for Knorr in FANSIPAN areas. Bring a message to people who have not understand the important role of Vitamin : it’s easy and simple for people to find out a wide range of foods that contain or rich of vitamin A in FANSIPAN.

Target Audience
Location : FANSIPAN Vietnam (Rural)
Female ; 25 – 45 

Achievement:
Achieved successful and typical campaign for Mindshare ‘s Mobile solution on June 2014.
Successful Branded Awareness for target customers.
Successful Branded Massages propaganda
Successful Viral Marketing 
Huge Participants 

At the 2014 SMARTIES™
“Unilever / Knorr | Mindshare” received bronze winner with project: Knorr Nutri - Pop Quiz in marketing strategy awards with Brand Awareness category.