Objective :
The campaign aims to have one million of "Pledge" all over country. The “Pledge” is a promise to respect Vietnamese women’s long hair.

Solution of Centech for SUNSILK BLACK 1 Million Pledge:                   

Branded SMS.
MT Branded SMS.
Top-up code.

Achievement:

At the 2014 SMARTIES™
“Unilever / Knorr | Mindshare” received bronze winner with project:Sunsilk black  in marketing strategy awards with Brand Awareness category.