THE SMARTIES™ VIETNAM 2014 WINNERS.
CENTECH honourly became technical partner and solution provider with Mindshare and unilevel to receive marketing awards as THE SMARTIES™ VIETNAM 2014 WINNERS.
On the occasion of October 30th, 2014, the MMA event that announced the winners for the 2014 SMARTIES™ Vietnam happened successfully in Ho Chi Minh city. The winners in the smarties Vietnam 2014 represent the pillars of innovation, creativity and success highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.
It’s Centech pleasure to collaborate with Mindshare and Unilevel to receive marketing awards as the winners for the 2014 SMARTIES™ Vietnam.
In marketing strategy awards with Brand Awareness category.
Centech collaborate with Unilever and Mindshare to provide the marketing solution that helps brand interact and approach directly target customers in an easiest and fastest way through QUIZ program via SMS channel, via Viettel operator (the largest mobile operator in Vietnam), we send branded SMS to target customers (based on geography, gender, age). Centech also builds an interactive system through 8x08 SMS gateway which allows mobile users to interact and receive information.
Finally, the project reaches:
“Successful Branded Awareness for target customers.
Successful Branded Massages propaganda
Successful Viral Marketing – Huge Participants”
In channel/media strategy with messaging category:
The campaign wants to send a message to Vietnam women: they should always respect their long hair by showing "promise - swear" on all communication channels. Mobile is 1 of 2 major channels to interact with participants. Both SMS and Mobile Display Ads were used to cover both URBAN and Rural areas in Vietnam.
As marketing solution provider based on mobile based channel, Centech set up a system for data base analytic and API connection for all agencies on other media channels. Centech also builds a system for analytic and summary of customer database based on name, gender, year of birth.
Overall, understanding the practical needs of mobile marketing solutions, interactive two-way communication with customers, CENTECH team has a clear direction for the development of services, providing customer the one stop mobile marketing solution based on our Cen Ads solution.