Big Data Executive Survey 2017
In 2012, NewVantage Partners initiated the first Big Data Executive Survey targeting senior Fortune 1000 business and technology decision-makers. The survey was conducted at the behest of a group of senior Fortune 1000 executives who sought to understand this new thing called “Big Data” and understand its emerging impact on the corporate mainstream. Would Big Data be a disruptive force or a passing gimmick? Upon publication of the 2012 survey, author Thomas H. Davenport called the survey “one of the few I have seen that focuses on large organizations and offers responses from C-level executives”. And, so it has remained. This is our 5th survey of senior corporate executives on the topic of Big Data. But, times change, and potentially disruptive forces must deliver on the promise of innovation and transformational results, or step aside for truly disruptive forces. Big Data is not going away however. The volume and sources of new data only continue to proliferate. Data is now more prevalent than ever. So the focus must shift to results, business value, and benefits.
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